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Whether you remember this quote as an advertising slogan or age-old wisdom, it’s a message that strikes a powerful chord with business leaders who know the value of customer experience and brand perception. For companies that rely on phone calls to connect with customers, the first impression is often decided by the quality of the call itself. Choosing a dialer solution with premium dialer routes can solve this problem.
What customers may not realize, however, is that it may not be your company’s phone system that’s to blame; it could be the route your call was placed on.
What does this mean for customer experience? Unfortunately, a call that sounds scratchy, patchy or dicey (to use a few technical terms) puts an immediate obstacle between your agent and the consumer he or she is trying to reach. Have you ever answered a call that was so difficult to hear or understand that you hung up? The company placing the call probably never even had any idea that sound quality was to blame.
We want to believe that most customers would give agents the benefit of the doubt and disregard a poor connection. But in reality, most consumers have no idea what an autodialer is, much less any understanding of dialer routes, VoIP packets or SIP termination. Everything that happens to connect your call to a consumer’s phone goes on completely behind the scenes for most consumers. They don’t realize that a bad connection or a dropped call might be the fault of the telecom carrier, not your business. That scratchy call casts a negative light on your brand. You can fine-tune a sales script and invest hours of training in how to deliver it, but it’s even more difficult to convince someone to stay on the line and hear you out when the listening experience is unpleasant.
Some of the benefits businesses enjoy with premium dialer routes include:
Help your business put its best foot forward with every outbound call you make, from sound clarity to increased connection rates. Learn more about premium dialer routes using Voxtelesys now.