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Among the more surprising twists of 2017 was the rise to prominence of the once obscure telecom topic, net neutrality. Politics aside, that many people could lucidly and somewhat knowledgeably discuss the issue seems to show just how seriously we take our not exactly constitutional right to unencumbered internet access. It may have seemed laughable a few years ago, but we now rely on this resource in a way that isn’t far removed from our reliance on clean air and clean water. Similarly, when businesses examine PBX SIP service for their business, they often neglect to consider the SIP service that makes it hum. And that can be a difficult mistake to recover from.
Were you having equipment issues, you might be able to fix them or work around them. You could roll in a backup television or switch out the Apple TV box with a Roku or Fire stick. But if your internet service isn’t reliable enough to sustain a 4K signal, you might as well send your guests home.
This is the same issue that many SMBs run into with their communications stack. In previous articles, we’ve explored the pros and cons of on-premise PBX hardware vs. cloud-based IP-PBX. We don’t pick sides in this fight since there are solid reasons for choosing one over the other based on your needs. Whether it’s a premise-based PBX, a hosted solution maintained by your company, or a fully hosted and maintained solution, 3CX powered by Voxtelesys’ PBX SIP service can handle it. But businesses preparing to invest in PBX SIP service often get seduced into taking flights of fancy about the features that today’s modern PBX offer them, without taking the time to ensure they have a service that can consistently connect your customers with your agents.
We think of the PBX as the Grand Central Station of your company’s communication system, ensuring that inbound calls are efficiently routed to the right person while outbound calls are placed on the fastest track to their destination. And, indeed, the features of today’s PBX platforms monitor and coordinate this traffic, while mitigating the risk of losing a customer when call volume gets heavy.
On the inbound side, PBX systems often tout their call handling capabilities, including:
Most SMBs only wind up using a handful of these PBX features. Unfortunately, their due diligence rarely includes two vital ingredients: their internet provider and their PBX SIP service provider.
The same applies to your telecom needs. If the phones suddenly stop ringing, it’s unlikely that the problem is the PBX. It may be your PBX SIP service provider.
Only about 1/3 of businesses with an on-premise PBX claim they rarely experience PBX SIP service outages, while less than 1 in 5 with a cloud-based PBX can say the same thing. These outages or degradations in service—even if they’re brief—can sour a customer on your business permanently. Just consider the times you’ve called a customer service line only to have the call drop after you’ve been on hold for 40 minutes and/or been transferred multiple times. For many of us, these episodes can mark the end of our relationship with a business.
But along with finding a SIP provider who can meet the 99.999% uptime standard, you need to make sure that they play nicely with your new PBX. If you’re choosing a PBX based on one or more specialized features, you need to know that the SIP provider supports them. Only about 1/3 of businesses say their PBX SIP service provider supports all the features of their PBX, and that number seems to trend lower for those with on-premise deployments.
Whether you’re an IT manager surveying the PBX landscape or a consultant trying to find the right solution for a client, it’s critical that you consider the SIP service side of the equation. Too often, we see situations where SMBs start suffering minor and then major problems, which can be traced to their PBX SIP service. But when they try to rectify the problem, they realize that they’ve been locked into a long-term contract with the provider, who may not be incentivized (or even able) to solve the issue. Learn how you can improve customer service and boost productivity and reduce costs with 3CX IP PBX powered by Voxtelesys. Contact us first so we can help save you from receiving the dreaded call from the CEO looking for who chose the provider that is slowly bringing down the business.